- Good will: We display decency, courtesy, and respect toward every member of the arise gospel music awards community and every fan of AGMA
- Excellence: We challenge arise gospel music awards singers and groups to grow and improve through awards, competitions, and recognition.
- Inclusiveness: We provide opportunities for every singer to sing and grow, every aspiring vocalist to learn, and every fan to stay connected and informed.
- Innovation: We develop new methods for singers, groups, fans, and educators to sing, learn, connect, and interact with one another.
- Encouragement: We embolden the arise gospel music awards community to expand its insular focus by reaching out and sharing the joy of vocal music with others.
- Productivity: We maintain an active presence Arise gospel music awards community and challenge others to become or stay involved, as well.
- Community: We nurture relationships between fellow organizations and businesses that support the continued growth of an AGMA
- Pride: We proclaim that contemporary arise gospel music awards music is cool, current, and the voice of the future!